Kentucky Society of Certified Public Accountants

Overview

This course will be available for 90 days from your date of purchase.

Today's CPAs can expect their prospects, clients, referral partners, and candidates to research them on LinkedIn. The good news is that you can leverage LinkedIn to craft a digital presence that demonstrates your expertise, showcases your personal brand, and aligns with your values. Learn how to create a LinkedIn profile that is not just a resume but a valuable marketing tool for your CPA business.

Prerequisites

None

Objectives

Make immediate improvements to your LinkedIn profile
Position yourself to attract clients, prospects, or candidates (instead of your current resume version)
Showcase your credentials, education, experience, and personal brand

Highlights

Effective branding and LinkedIn profile positioning for CPAs
Best practices and tips for each profile feature
Optimizing language and words to attract clients: Your headline, essay, descriptions, and keywords
Sizzle elements: Your headshot, background banner, videos, and media
Essential LinkedIn settings and privacy for CPAs

Register Now

Materials are generally available 3 days in advance of an event. Once you have downloaded the manual, we are unable to cancel your registration.

Event Code:

RCPE623

2 CPE Credits

Communications & marketing: 2 Credits

Registration

Member Price:

$99

Non-member Price:

$129