The Art of Marketing for CPAs

Overview

To make more money in less time, all accountants need to learn to market themselves effectively to their clients or their firm. For better or worse, promotions and more money go to those who are the best marketers, rather than the most competent accountants.  In this fascinating and fun workshop, participants will learn seven key ways to get more clients and/or promotions through the art of marketing.

Prerequisites

None

Objectives

• How to improve your standing with your boss or clients
• Overcome your fear or reticence to do self promotion
• Make more money by knowing how to get promoted and/or attract more clients in a shorter period of time
• Give your firm or clients greater value so they will rave about what you have to offer

Highlights

• Why marketing and self promotion are so important today
• What keeps people from learning this skill, and how to overcome those obstacles
• How to get people (your boss, co-workers or clients) to like working with you
• How to sell someone on your services in a single minute
• How to attract more clients or the attention of your boss in a way that "wows" them
• How to get referrals from your clients or glowing reviews from your boss
• The 3 communication skills every business person needs to master, and why
• The 3 principles that really lead to more success in the business world, and how you can use those principles for you company and career