Social Media: The Bare Necessities

Overview

Social media has become a ubiquitous phenomenon in our business world. However, just because it exists is not a good reason to use it. This workshop is designed to give you an overview of the social media landscape to help you decide if you want to engage with and on social media and, if so, what channel(s) are most strategic for you and your business. The workshop ends with a simple framework to help you use social media as a credibility strategy for your business, giving you a strategy for creating a year's worth of social media content in a single day.

Prerequisites

None

Objectives

• Gain an overview of the primary social media channels and the pros/cons of each
• Get insights as to why you may or may not want to be on various social media channels for your business
• Learn how to create a bare-bones social strategy to give your sites credibility

Highlights

• Communication
• Social Media
• Marketing
• Publicity
• Public Relations
• Business Strategy