The Social Media Blueprint for Accounting Firms

Overview

Social media - it's a buzzword, but is it beneficial for your firm's brand? And more importantly, your bottom line? This course focuses on the latter and takes a deep dive into which social media platforms are best for accounting firm lead generation, recruitment, client retention and more. Attendees will take away a practical framework and actionable tactics for integrating social media into your firm's overall marketing and communications strategy to help you grow your revenue without having to spend hours on social media or even be on it personally if you don't wish to! This event may be a rebroadcast of a live event and the instructor will be available for questions during the event.

Prerequisites

None

Objectives

• Recognize the current social media landscape including the platforms that are most effective for accounting and tax firm lead generation.
• Evaluate your own social media strategy and the areas of opportunity to improve its effectiveness.
• Identify how to implement new social media tactics to support your firm's recruitment and marketing strategies.

Highlights

• An overview of the key social media platforms that accounting firms should consider as part of their overall social media strategy.
• Current trends in lead generation using social platforms.
• Specific tactics for social media as part of your ongoing marketing, recruitment, and new business development efforts.